A recent telephone Lindt survey (conducted April 15-18, 2010) showed something that has been pretty apparent to me for quite some time -> to each their own. We have different tastes, likes and dislikes. Now we have some data to back it up.
What might turn my fancy today might not delight me tomorrow, but could tickle my taste buds on another day. Why the change? Time. Weather. Mood. Event. All can have an influence just like when we decide what to wear or have to eat or what movie we want to see. Haven’t I covered this ground before in another blog post? Yes (just as recently as this), but mine was a simple observation instead of a full-blown survey. Dang! Beaten to the punch 🙂
Here are some more interesting tidbits from the Lindt survey:
- Seventy percent (70%) of Americans agree that choosing their own chocolate is just as personal of a decision as selecting an item from a menu.
- Two out of three (2/3) women say chocolate is just as personal of a decision as choosing their own lipstick or makeup.
- Nearly half of Americans (46%) choose a different type of chocolate based on their mood.
- More than half of Americans (55%) eat creamy milk chocolate when they need an escape, followed by any type of chocolate with nuts (44%), intense dark chocolate (36%) and smooth white chocolate (23%).
What do you think about the findings of this survey? Agree? Disagree? I’d love to know! In the meantime, show how personal your choice can be by ordering some uncommonly delicious chocolate at Drexelius Chocolates.
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